Death, Taxes, and the Fitness Informercial
Posted on March 26, 2007
Filed Under Fitness Musings | 2 Comments
There are some things in life that are a given. For me one of them is the inability to NOT watch an infomercial promising the masses of overweight Americans the one true solution to the body of their dreams. I don’t really know why I stop and watch, but I do. Perhaps it is because I find it hard to believe that anyone is buying what they’re selling. Electro-muscle stimulators, magic pills, Gazelle gliders, and now… Motionless Training.
Those two words alone were enough to halt my channel surfing dead in its tracks. The fact that they were being delivered by some woman who looked like she belonged in a wax museum made it even more “Must See TV”. Greer Childers, a 61-year old blonde who looked physically unable to change her facial expressions made the bold claim that her motionless exercise of 7-minutes a day would yield better results than someone who worked out 60 minutes per day.
But who am I to argue? She had doctors, spokesmodels, and real life people - just like you and me - singing the praises of the motionless 7-minute a day training routine. Greer claims that it took 20 years in the making, but she finally found the quick fix answer she was looking for, because nobody wants to spend an hour a day working out.
She calls this scientific breakthrough Diametric Resistance, and it must be important because she has trademarked the phrase. Through brilliant graphs, charts, and jaw-dropping transformation photos she points out how traditional strength training exercises teach one to lift weights, working muscle against weight. Greer suggests this is inefficient as the force it would take to lift the weight could be used against another muscle instead. This breakthrough is called working “muscle against muscle” and by doing so one can lop of 53 minutes of workout time and still get a more effective workout.
So I ask the question again. Are people really that stupid to buy what she is selling? Do people really think a lifetime of poor eating habits coupled with little or no exercise can be reversed in 7 minutes of motionless exercise? And for that matter, do the words “motionless” and “exercise” belong together?
Someday I would love to see an infomercial on TV selling the hard work and dedication it takes to live a truly healthy lifestyle. I would love to hear from doctors and scientists on the effects of junk food versus healthy food on the human body. I’d also like to hear the experts speak on what it takes to build muscle, and how muscle increases the body’s ability to burn calories.
I’d also like to see a drive thru restaurant that sells grilled chicken breasts, salads, and protein shakes… unfortunately, the rest of America only wants a magic pill.
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